OfficeLuv’s supply ordering technology is rapidly growing and we’re looking to add a Demand Generation Specialist to execute top-of-funnel email campaigns and launch new demand generation marketing programs via multi-channels. From testing new acquisition programs to creating new journeys, the right candidate will be hands-ons; tactically executing to help build funnel and impact growth. Focusing on targeting the right customer profile and conveying the right message at the right time, the Demand Generation Specialist will become an expert in understanding how and why key decision-makers get to the next buyer step, nudging them along the way. This role will both lead and assist with campaigns and will be responsible for understanding and communicating KPIs each week.
You’ve got a working knowledge of marketing automation software
You have strong written and verbal communication skills.
You have at least 1+ year experience in a role focused in demand generation.
You’re familiar with lead scoring methodology.
You’re curious, with an analytical mindset.
You’re creative and a problem solver!
You have 2+ years of experience plus Salesforce experience.
WHAT YOU’LL DO
Manage top of funnel email campaign creation and execution.
Assist in the implementation of a new marketing automation tool.
Develop and manage new inbound channels.
Responsible for implementing the process for all new initiatives to ensure scalability, trackability, and viability.
Track and manage key metrics (e.g. deliverability, conversion, CPA) and continually work to optimize performance.
Partner with sales to get ideas and insights to help inform campaigns.
Comfortable making recommendations and taking action to improve campaigns.
Analyze customer demographics, develop strategy and execute new email programming against new customer segments.
Work with designer to build landing pages.
Responsible for maintaining/optimizing top-of-funnel lead scoring, and build continuous nurturing campaigns so we communicate the right information to the right person at the right moment.
Evaluate the effectiveness and profitability of programs and suggest ways to strengthen conversion every step of the funnel.
Competitive salary + stock options
Medical, dental, and vision insurance
Dynamic work environment with potential for career growth
Monthly team lunches and outings
OfficeLuv is a Chicago born and bred, venture-backed and rapidly growing tech-enabled service. We create a heightened experience in today’s high-functioning office, by streamlining daily office operations and freeing up our customer's most valuable resource - time. Leveraging our Office Management software and world-class team, we are revolutionizing the Workplace environment and creating happier, more productive offices.